Designed by roosterization the designer interpreted to 6 master architects with their own style. Beautifully minimised.As I am currently working on my final major project which is in theme of cities, I am going to make some experimentations in the similar style by minimising iconic architectural structures of London.
Does everybody need good graphic design ? This is the question we researched and responded. In this article I will try to explain my personal reflection on this question but make sure it can be placed in its cultural and theoretical context. Anything I suggest will not be conclusive, the key aspect of this article is to make sure everything that is been suggested is debatable.
Looking into definitions of graphic design, it is clear that graphic design is a method of communication and also a problem solving activity acknowledging that, I will give an example to explain the importance of good design. If a company don’t care for the packaging of their products it will give their audience the impression that they don’t have principles such as clarity, aesthetics and value, from that the audience would think; if a company don’t care in the quality of presenting their products why would they care in the quality of their products itself. Good design can also mean good business, however good design alone is not sufficient to success of a brand or a product. Other aspects such as customer experience, customer awareness and product quality are crucial factors too.
To be able to illustrate the principles of good design we also need look into bad design and understand what bad design is so we can differentiate good design with bad design.
Design which doesn’t convey any kind of emotion or a message, or unable have aesthetics and clarity can be the main elements that would make a graphic piece bad graphic design. Also the use of typography, colors, layout and imagery are crucial factors elements too.
There can also be consequences of bad graphic design, such giving the wrong impression to your audience or not being able to communicate what is been aimed in the first place.
Let’s imagine bad graphic design in airports the consequences can be crucial, people running around trying to find their gates, their languages and so on. The graphic design of an airport is as important as the architectural structure of it.
Looking into the principles of good graphic design and aspects of bad graphic design. The further question occurred to me is ‘ How good is good ? Graphic design is a relative and broad subject there will always be disagreements on defining good or bad design. From our research we found various different definitions of the same subject. What’s more fascinating is, the boundaries of good design, to what extend can we define good design ? it doesn’t have a straight answer, it is non- conclusive and that’s how it should be so it can be a debatable.
As Nancy Willard, b.1936 said once “ “Sometimes questions are more important than answers.”